If lead generation is the whole point of your quiz, ScoreApp is one of the most focused tools for the job, with AI creation, dynamic results, and funnel features that many general quiz makers lack. Just watch the monthly response caps and per-tier pricing as you grow.
We tested ScoreApp’s quiz-funnel builder, its AI generation, and its response-capped pricing, then compared it with dedicated quiz makers like Riddle, Interact, and Typeform to see where it fits.
Table of Contents
What is ScoreApp?
ScoreApp is a UK-based quiz-funnel and scorecard platform aimed at coaches, consultants, marketers, and agencies. You create an interactive scorecard — essentially a scored quiz — that gives each respondent a personalized result and, in return, captures their details and segments them for follow-up. It leans heavily into lead generation with AI-assisted creation, dynamic results, and marketing integrations, positioning itself as a conversion tool rather than a general survey builder.
Key features
- Scorecards and quizzes: Scored assessments with personalized, dynamic result pages.
- AI generation: Build questions and scorecards from a topic or your website automatically.
- Lead capture: Built-in forms, segmentation, and follow-up triggers.
- Integrations: Connects with major CRMs and email tools, plus Zapier.
- Optimization: Split testing and data enrichment on higher tiers.
Ease of use and interface
ScoreApp is designed for marketers rather than developers, and it shows. Templates and AI generation get you a working quiz funnel quickly, and the result-page and lead-capture setup is guided. There is a learning curve if you want to fine-tune scoring logic and follow-up automations, but for its target audience it strikes a good balance between power and approachability.
Pricing and plans
ScoreApp shows prices in USD by default (with a GBP/EUR toggle) and gates plans by live scorecards, monthly responses, and users. Annual billing works out to roughly nine months’ cost, and there is a 14-day money-back guarantee.
- Free: 1 live scorecard, up to 10 responses/month.
- Starter: $39/month ($29/month billed annually) — 3 scorecards, 100 responses/month, 1 user.
- Business: $99/month ($74/month billed annually) — 10 scorecards, 1,000 responses/month, 3 users, custom domain.
- Pro: $149/month ($111/month billed annually) — 30 scorecards, 3,000 responses/month, 5 users, split testing and data enrichment.
- Enterprise: From $799/month — unlimited seats, VIP support, SSO, and custom onboarding.
Pros and cons
- Purpose-built for lead-generating quiz funnels
- AI quiz and scorecard generation
- Dynamic result pages, custom branding, and CRM integrations
- Monthly response caps on every tier
- Higher tiers get expensive
- Less suited to simple surveys or classroom quizzes
Final verdict
If lead generation is the point of your quiz, ScoreApp is one of the most focused tools for the job, with AI creation and funnel features that many general quiz makers lack. Just watch the response caps and per-tier pricing as you grow. For quiz-funnel marketing, it earns a strong 4/5.
FAQ
Is there a free version of ScoreApp?
Yes. ScoreApp has a free plan with 1 live scorecard and up to 10 responses per month. Paid plans start at $39/month ($29/month billed annually).
What is a scorecard in ScoreApp?
A scorecard is an interactive, scored quiz that gives each respondent a personalized result while capturing and segmenting them as a lead — the core of the quiz-funnel approach.
Does ScoreApp use AI?
Yes. ScoreApp can generate quiz questions and full scorecards from a topic or your website using AI, then let you refine them.
What are ScoreApp’s response limits?
Responses are capped per plan: 10 per month on Free, 100 on Starter, 1,000 on Business, and 3,000 on Pro. Enterprise plans are custom.
Who is ScoreApp best for?
Coaches, consultants, marketers, and agencies who want quiz funnels to generate and qualify leads, rather than simple surveys or classroom quizzes.
Other quiz maker reviews
Below is our full set of in-depth reviews of the best interactive-content platforms on the market, ranked on ease of use, features, privacy, and value. Our top recommendations are highlighted first.