If lead generation is your goal, Interact is one of the sharpest quiz builders around, with branching logic, segmentation, deep email and CRM integrations, and a proven ~40% conversion rate. Just note there is no permanent free plan, leads are capped per tier, and data is hosted in the US only with no built-in landing pages.
We tested Interact’s Lite, Growth, and Pro plans, digging into its lead-gen features, pricing, and ease of use, and compared it against tools like Riddle, Typeform, and Outgrow to see if it fits your marketing strategy.
What is Interact?
Interact is a quiz builder purpose-built for lead generation, segmentation, and engagement. You can create personality quizzes, scored assessments, and product-recommendation quizzes that integrate directly with your email and marketing tools. Since launching in 2013 it has powered over a billion quiz views and generated more than 100 million leads. Its focus is unambiguous: maximize conversions through smart quiz design and data-driven results.
Key features
- Branching logic and segmentation: Serve different questions based on prior answers and segment leads by result.
- Custom result pages with CTA redirects: Full control over the next step after quiz completion.
- Extensive integrations: Native Mailchimp, Klaviyo, ConvertKit, Flodesk, and HubSpot, plus Zapier.
- Analytics and conversion tracking: Views, starts, completions, drop-offs, and lead conversion.
- AI quiz builder: Generate and optimize quizzes with AI; the platform reports a ~40% average conversion rate.
Ease of use and interface
Interact is beginner-friendly yet powerful. The interface walks you through quiz creation – from choosing a template to customizing questions, logic, and result pages. It is responsive and visually clean, making it easy to add branding, segmentation logic, and embeds. Compared with Typeform’s linear flow or Outgrow’s heavier logic builder, it strikes a good balance between usability and advanced functionality.
Pricing and plans
Interact offers three paid tiers – Lite, Growth, and Pro – in USD, with annual billing up to ~40% cheaper. Every plan includes a 14-day free trial with no credit card required; there is no permanent free plan.
- Lite: $39/month ($27/month billed annually) – 5 quizzes, up to 500 email leads/month, branching logic, custom design, basic integrations.
- Growth: $89/month ($53/month billed annually) – 20 quizzes, up to 2,000 leads/month, custom branding (white-label), advanced analytics, 3 users.
- Pro: $209/month ($125/month billed annually) – 50 quizzes, up to 8,000 leads/month, 10 users, VIP support, advanced integrations.
Pros and cons
- Strong lead-gen focus: branching logic, segmentation, conversion tracking on all paid plans
- Scalable pricing keeps cost-per-lead low as you grow
- Deep email/CRM integrations and AI-assisted quiz creation
- Proven ~40% average quiz conversion rate
- No permanent free plan (14-day trial only)
- Monthly lead caps on every tier
- US-only data hosting; no built-in landing pages
Final verdict
Interact is a top-tier platform for high-converting, engaging quizzes, with smart logic, segmentation, and analytics wrapped in a friendly interface. It is best for marketers, course creators, and agencies focused on data-driven lead generation rather than simple surveys. It is not free and lacks landing pages, but its integration flexibility and conversion focus make it a worthwhile investment. Interact earns 4.7/5.
FAQ
Does Interact offer a free plan?
Interact offers a full-featured 14-day free trial with no credit card required. After that you need a Lite, Growth, or Pro plan to keep using it; there is no permanent free plan.
Can I embed Interact quizzes on my website?
Yes. Interact quizzes can be embedded via script, used as pop-ups or standalone links, or added to WordPress using the Interact plugin.
What integrations does Interact support?
Interact integrates natively with email tools such as Mailchimp, ConvertKit, Flodesk, Klaviyo, and HubSpot, plus Zapier for over 1,000 additional apps.
How many leads can I generate with each plan?
Lite allows up to 500 email leads per month, Growth up to 2,000, and Pro up to 8,000. Annual billing offers the best value.
Where does Interact host data?
Interact hosts data in the United States and is certified under the EU-U.S. Data Privacy Framework, but it does not offer EU data residency – something to weigh if you need EU hosting, where a tool like Riddle has an advantage.
Other quiz maker reviews
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