Riddle is the most complete quiz maker we tested. Unlimited responses on every plan, EU hosting with ISO 27001 and GDPR, and 35+ content types make it our top pick for publishers and brands – provided you can look past a premium entry price and the lack of a permanent free plan.
We built a real quiz in Riddle and scored it on the same five things we test every tool on – pricing, ease of use, customization, privacy, and support – then compared it with Typeform, Involve.me, Outgrow, and Interact. Here is what we found.
What is Riddle?
Riddle is a comprehensive interactive-content platform that goes well beyond a simple quiz maker. It is designed to help businesses, publishers, and agencies generate leads, gather audience insights, and boost on-site engagement. Rather than focusing on a single content type, Riddle offers 35+ interactive formats – quizzes, personality tests, polls, surveys, lead forms, predictors, leaderboards, and interactive stories – all built on a no-code editor. Its standout traits are truly unlimited usage and a privacy-first architecture that appeals to enterprise and EU customers.
Key features
- 35+ content types: Quizzes, personality tests, polls, surveys, forms, predictors, leaderboards, and story/game formats.
- Unlimited everything: All paid plans include unlimited quizzes, views, responses, and leads – no overage fees when content goes viral.
- Privacy-first: Data hosted in the EU (Germany and Luxembourg), ISO 27001 certified, GDPR-compliant, with no third-party tracking by default.
- Lead generation: Embeddable lead forms with native Salesforce, Mailchimp, Brevo, and ActiveCampaign integrations, plus Zapier and webhooks.
- AI and customization: AI quiz generation from a topic or URL, full white-labeling, custom fonts, and custom CSS on higher plans.
Ease of use and interface
Riddle’s drag-and-drop builder requires zero coding: pick a content type, add questions and media, and customize the design. The editor is clean, there is a large template library and an AI generator to get started fast, and a real-time preview shows how content looks on any device. Combined with famously quick support, it is a genuine pleasure to use for beginners and professionals alike.
Pricing and plans
Riddle keeps pricing simple: every paid plan includes unlimited content, views, responses, and leads (only concurrent-user limits differ). Prices are shown here in USD, and Riddle uses the same number across currencies (129 EUR = 129 USD = 129 GBP). There is no permanent free plan, but a 14-day, full-featured free trial with no credit card required.
- Pro: $129/month ($119/month billed annually) – white-labeled branding, your own logo, unlimited responses and leads.
- Business: $399/month ($349/month billed annually) – adds custom CSS and fonts, mp4 upload, advanced tracking, and in-content ads.
- Enterprise: From $749/month – SSO, custom DPA and infosec, dedicated account manager, custom user roles, and 5 seats included.
Pros and cons
- Unlimited quizzes, views, responses, and leads on every plan
- Privacy-first: EU hosting, ISO 27001, GDPR, and no third-party tracking by default
- 35+ interactive content types, including leaderboards and predictors
- White-labeling from the entry paid plan, plus AI content generation
- Fast support, with about a 2.1-minute average response time
- No permanent free plan (14-day trial only)
- Premium entry price versus budget tools
- A few CRMs (HubSpot, Klaviyo) connect via Zapier rather than natively
Final verdict
If you are serious about interactive content for business growth, Riddle is the tool we’d pay for. Unlimited usage, privacy-first EU infrastructure, an intuitive editor, and fast support make it an easy recommendation for brands, publishers, and agencies. It is not the cheapest option, and casual one-off users won’t need this much power – but for professional, high-volume use the value is hard to beat. Riddle earns a near-perfect 4.9/5.
FAQ
What is Riddle?
Riddle is a comprehensive quiz maker and engagement platform used by brands and publishers to create interactive content like quizzes, personality tests, polls, surveys, predictors, and lead forms. All content can be embedded on any website or shared on social media.
Does Riddle offer a free plan or trial?
Riddle has no permanent free plan, but it offers a 14-day, full-featured free trial with no credit card required, so you can test every feature before subscribing.
How much does Riddle cost?
Paid plans are Pro at $129/month ($119 billed annually), Business at $399/month ($349 annually), and Enterprise from $749/month. Every plan includes unlimited responses and leads, and Riddle uses the same price number across EUR, USD, and GBP.
Is Riddle GDPR compliant and where is data hosted?
Yes. Riddle is GDPR-compliant and ISO 27001 certified, hosts all data on its own servers in the EU (Germany and Luxembourg), and uses no third-party tracking by default – a key differentiator for privacy-conscious and enterprise customers.
Can I embed Riddle content on my website?
Yes. Riddle provides a simple copy-and-paste embed code that is responsive and looks great on any device, plus an official WordPress plugin.
Other quiz maker reviews
Below is our full set of in-depth reviews of the best interactive-content platforms on the market, ranked on ease of use, features, privacy, and value. Our top recommendations are highlighted first.