Pinpoll review: is it the best quiz maker for news publishers?

Our verdict

Pinpoll is built for news publishers: AI writes polls for your articles, widgets embed natively, and you can earn ad revenue inside them, all from an Austrian, EU-hosted platform. For anyone else it is a hard sell: the entry plan costs $250 a month for 20 polls, 10 quizzes and 1 form, and quiz logic, templates and marketing integrations are thin.

3.5/5 Best for: news publishers in Europe

Testing note: Pinpoll offers no free trial or self-serve access. When we signed up, all we could do was paste a URL and let Pinpoll generate a poll for that page; anything beyond that requires booking a demo. So we could not build a quiz hands-on, and this review is based on publicly available information: Pinpoll’s own product, pricing and legal pages, its help center, and user ratings on G2, checked October 1, 2026. We compare it with Opinary, Riddle and Opinion Stage.

What users say

Pinpoll user reviews at a glance

4.4/539 reviews on 1 site

G24.4/5★★★★★★★★★★39 reviews

Pinpoll is rated 4.4/5 on G2 across 39 user reviews (checked October 2026). Reviewers praise Pinpoll for quick poll creation and a clean interface with real time results, while limited customization and basic analytics come up repeatedly.

What users love

Quick, effortless poll and survey creationG2
Clean, intuitive interface and dashboardG2
Responses tracked and shown in real timeG2

Common complaints

Limited customization and branding optionsG2
Basic analytics and reporting without deeper insightsG2
Missing advanced survey features such as branching logicG2
Pricing feels expensive compared to rivalsG2

Ratings and review counts as shown on G2 on October 5, 2026. Themes summarize points that come up repeatedly in public reviews and are paraphrased. These are user ratings, not our score. Pinpoll is only listed with reviews on G2.

What is Pinpoll?

Pinpoll is a platform for polls, quizzes, personality tests, forms and voting contests on websites, made by Pinpoll GmbH in Linz, Austria (registered in 2015). It is aimed mainly at digital news publishers, with media brands such as ORF, IPPEN.MEDIA, MDR, kicker and Sport1 shown on its site. Alongside the poll tools (Pinpoll Tools), it sells a data management platform and an ad product that places ads inside poll widgets (source).

Key features

Content types: Polls (including multi-question polls and open questions), quizzes, personality tests, forms for contests and newsletter sign-ups, and voting contests.
AI polls (Pinpoll Inspire): Suggests poll questions from article text and can auto-publish AI polls on the day’s most-read articles (source).
Publisher embedding: Native (non-iframe) embeds, AMP support, newsletter polls, real-time results and lazy loading.
Voting security: Bot detection, SMS verification, email verification for forms and reCAPTCHA for public votes (source).
Monetization: Ads inside poll widgets with a revenue share of 75:25 (your ads) or 50:50 (Pinpoll’s ads) after a 5% tech fee, on the Corporate plan plus a setup fee (source).
Integrations: A REST API for CMS integration and webhooks to send form data to a CRM; we found no native Zapier, HubSpot or Mailchimp connectors (source).

Ease of use and interface

Pinpoll says polls and quizzes take minutes to create, and its help center has interactive product tours. Users on G2 rate it 4.4/5 from 39 reviews, praising the simple interface and real-time results and criticizing shallow analytics, limited templates and limited customization. Some advanced options, such as design overrides and answer shuffling, live in embed-code attributes rather than the editor, which suits developers more than marketers. The WordPress plugin has not been updated in about six years and now only embeds poll links.

Pricing and plans

Pinpoll lists monthly prices in euros, plus variable fees and a setup fee, with a money-back guarantee. There is no free plan; the main site leads with demo requests. Prices checked October 1, 2026 on Pinpoll’s pricing page.

Enterprise: $250/month – 20 polls, 10 quizzes, 1 form, unlimited votes, help center and email support.
Corporate: $450/month – unlimited polls, quizzes and forms, customer success management on request, $25/month per extra user.
Contracted: Price on request – tailored terms with an SLA on request.

Privacy and support

Privacy is a strength. Pinpoll runs on Microsoft Azure servers in the EU, concludes a GDPR data processing agreement automatically when you create an account, and is a registered IAB Europe TCF vendor (source). Two details are worth checking with the vendor: the pricing page calls the tools “cookieless”, while the privacy declaration lists a visitor cookie and local storage items, and the terms give Pinpoll broad rights to reuse content customers create (source). We found no ISO 27001 or SOC 2 certificate for Pinpoll itself. Support covers a help center in English and German, chat and email, with customer success and SLAs on higher plans.

Pros and cons

Pros

AI polls generated from your articles
Native and AMP embeds built for news sites
Ad revenue share inside poll widgets
EU hosting, automatic DPA and IAB TCF registration

Cons

$250/month entry plan with tight content limits
No free plan; setup and variable fees on top
Thin quiz logic, templates and native integrations
Outdated WordPress plugin and some stale documentation

What’s new in 2026

Recent product updates from Pinpoll, last checked October 1, 2026:

June 2026: Pinpoll documented a CMS integration API that lets newsrooms create polls and fetch AI poll suggestions straight from their content management system (source).

Final verdict

Pinpoll is a capable, privacy-minded choice for European news publishers who want polls on every article with little editorial effort, plus first-party data and a share of ad revenue. Outside publishing, the value is weaker: $250 a month buys 20 polls and 10 quizzes, there is no free plan, and lead-gen features like branching, templates and native CRM connectors are limited. For publishers it earns 3.5/5; marketers and small teams will get more from Riddle, Interact or Opinion Stage.

FAQ

How much does Pinpoll cost?

The Enterprise plan costs $250 a month for 20 polls, 10 quizzes and 1 form. Corporate costs $450 a month with unlimited polls, quizzes and forms. Both add variable fees and a setup fee, and Contracted plans are priced on request.

Does Pinpoll have a free plan?

No. There is no free plan. Pinpoll offers a money-back guarantee and leads with demo requests.

Can I make money with Pinpoll?

Yes, on the Corporate plan plus a setup fee. Pinpoll Ads shows ads inside poll widgets and shares revenue 75:25 for your own ads or 50:50 for Pinpoll’s ads, after a 5% tech fee.

Is Pinpoll GDPR compliant?

Pinpoll hosts on Microsoft Azure servers in the EU, concludes a GDPR data processing agreement automatically and is registered with the IAB Europe Transparency and Consent Framework.

Can Pinpoll create polls automatically?

Yes. Pinpoll Inspire uses AI to suggest poll questions from article text and can automatically publish polls on the most-read articles of the day.

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