For serious surveys and market research, SurveyMonkey is hard to beat, with best-in-class question types, templates, and analytics. But as a quiz maker it is a middling, expensive fit: the quiz mode is basic and the confusing per-user pricing adds up fast. Choose it when data collection is the priority, not shareable, branded quizzes.
We tested SurveyMonkey’s quiz mode, its famously confusing pricing, and its ease of use, then compared it with dedicated quiz makers like Riddle, Typeform, and Interact to see where it fits when quizzes are your main goal.
Table of Contents
What is SurveyMonkey?
SurveyMonkey (the owner company is now branded “Momentive”) is a market-research and survey platform used by individuals and enterprises to gather feedback at scale. It offers a large bank of question types, professional templates, advanced reporting, and a quiz mode that assigns points to answers. While it can create scored quizzes, its heart is surveys and data analysis rather than the shareable, brand-forward quizzes you get from a dedicated quiz maker.
Key features
- Question types: One of the widest ranges available, including matrix, ranking, NPS, and multiple choice.
- Quiz mode: Assign points to answers and show a score-based result.
- Analytics: Powerful reporting, filtering, and data exports.
- Templates: Hundreds of expert-built survey and quiz templates.
- Integrations: Salesforce, HubSpot, Mailchimp, Microsoft Teams, and more.
Ease of use and interface
Building a basic survey or quiz in SurveyMonkey is quick, and the templates give you a strong starting point. The interface is polished but oriented around surveys and reporting, so quiz result pages and branding options are more limited than in Riddle or Interact. Power users will appreciate the depth of its analytics; casual creators may find the sheer number of options and upsells distracting.
Pricing and plans
SurveyMonkey’s pricing is notoriously hard to parse because it is split between Individual and Team plans, priced in USD, and gated by annual response limits. Team plans require a minimum of three users.
- Free (Basic): Up to 10 questions and 25 responses per survey, with SurveyMonkey branding.
- Individual – Advantage: $39/month billed annually.
- Individual – Premier: $139/month billed annually.
- Individual – Standard: $99/month (monthly billing only).
- Team Advantage: $30/user/month billed annually (3-user minimum), 50,000 responses/year.
- Team Premier: $92/user/month billed annually, 100,000 responses/year.
- Enterprise: Custom pricing. Note: extra responses beyond your limit are billed at about $0.15 each.
Pros and cons
- Industry-leading survey and market-research features
- Powerful reporting and analytics
- Trusted brand with strong templates and question types
- Quizzes are a lightweight add-on, not the focus
- Confusing, expensive per-user pricing
- Team plans require a 3-user minimum
Final verdict
SurveyMonkey is a superb survey and market-research platform, but a middling quiz maker. Choose it when data collection and analysis are the priority; if you want engaging, branded, shareable quizzes for lead generation, a dedicated tool will serve you far better. For quiz-focused use, it earns 3.5/5.
FAQ
Is SurveyMonkey free?
Yes. The free Basic plan lets you build surveys with up to 10 questions and collect up to 25 responses per survey, with SurveyMonkey branding.
Can SurveyMonkey make quizzes?
Yes. SurveyMonkey has a quiz mode that assigns points to answers and shows a score-based result, but it is survey-first and lacks the design and personality-quiz features of dedicated quiz makers.
How much does SurveyMonkey cost?
Individual plans include Advantage at $39/month and Premier at $139/month (billed annually), plus a Standard monthly plan at $99. Team plans start at Team Advantage $30/user/month billed annually with a 3-user minimum.
What are SurveyMonkey’s response limits?
Paid plans include annual response allowances — for example, Team Advantage includes 50,000 responses per year and Team Premier 100,000. Additional responses are billed at about $0.15 each.
Is SurveyMonkey good for lead-generation quizzes?
It is better suited to market research and feedback surveys. For lead-generation quizzes with custom branding, result pages, and marketing integrations, tools like Riddle or Interact are a stronger fit.
Other quiz maker reviews
Below is our full set of in-depth reviews of the best interactive-content platforms on the market, ranked on ease of use, features, privacy, and value. Our top recommendations are highlighted first.