Scoreapp review

Scoreapp is a newcomer to the online quiz marketing space. Founded in 2019 by Steven Oddy, Scoreapp has made it their mission to make ‘quiz funnel marketing easy’.

They’ve taken an unusual approach in designing their online quiz maker. Scoreapp has only one quiz format – it’s a bit like Marmite (or anchovies!)… you’ll either love it or hate it.

Now, Scoreapp is a very small team based out of London – they appear to have just eight staff, so it looks like they’re still scaling up.

They have a laser focus on creating ‘Scorecards’ – essentially, these are surveys and assessments that help businesses qualify potential leads.

This means they are limited to just surveys and basic personality tests – Scoreapp doesn’t support a wider range of interactive content formats like quizzes, polls, and the like.

Other key things to note – Scoreapp is an unusual online quiz maker for us to review. Unlike almost every other quiz builder that we’ve covered, Scoreapp does not include an ’embed on your site’ option.

Instead, you create a quiz that can be taken as a full-page experience on the Scoreapp site.

Scoreapp is hyper-focused on qualifying leads for marketers – and providing ‘score cards’ for each user based on their quiz responses. Quizzes feel crisp and clean – and with a modern look and feel.

However, their platform does not support tools for engaging your audience, such as quizzes, polls, and other formats.

Key things to consider:

Scoreapp is definitely not GDPR-compliant – so you could be risking big fines from the EU.

They’re pretty expensive – plus (and this is a bit nuts) all of their plans feature very low usage limits:

  • Their $39/month starter plan lets you have just 100 quiz responses per month.
  • A response doesn’t equal a lead. Instead, it equals someone who has answered just one question of your quiz.
  • Their Pro plan comes in at $259/month – yet gives you only 3,000 quiz responses.
  • Suppose an average of 25% of quiz takers opt-in to quiz lead forms – so that means 3000 * 25% = only 750 leads per month.

We much prefer the unlimited pricing model used by our Editor’s Choice Riddle – all of their plans (even their $29 Basic option) offer completely unlimited quiz takers and leads.

You might also look at Outgrow – by comparison, their $115/month plan offers 7,500 quiz responses (that’s twice the responses for half the cost).

Quiz Maker Review’s rating for Scoreapp:

  • Range of quiz formats: ★★☆☆☆
  • Customization options: ★★★☆☆
  • Lead generation: ★★★★☆
  • Data privacy: ★★☆☆☆
  • Pricing: ★☆☆☆☆
  • Overall: ★★☆☆☆

Scoreapp – what type of quiz formats?

Scoreapp is unique among the quiz maker tools we’ve reviewed. It is the only one to offer just one single format – they call it a ‘scorecard’, and it’s a bit like a basic personality test.

The goal is to let site visitors answer questions in order to receive scores in different categories – hence the name. And these scores can be used by marketers to qualify each quiz taker as a cold, warm, or hot lead.

Scoreapp – additional online quiz or poll formats

As we mentioned before, Scoreapp has focused on providing just one type of interactive format – their scorecard quiz.

We recommend you are 100% sure this is the only format you’ll need before going with them; most quiz marketers need a wide range of content formats to keep things interesting for their audience.

  • Quiz – none. Note: this is the most popular use case for quiz marketers, yet you can’t use Scoreapp to ask questions with right/wrong answers.
  • Polls – there are no audience voting tools.
  • Surveys – you could potentially use Scoreapp’s scorecard quiz as a survey, but it would a bit of a hack.
  • Product recommendation quizzes – none, Scoreapp doesn’t support branching logic or flexible scoring to recommend products based on user responses.

Scorecard quiz: 7/10

The good news? Although Scoreapp only offers one format – they do it very well.

We’re big fans of Scoreapp’s approach to qualifying leads with their scorecard quizzes. It’s an intuitive quiz maker option – providing flexible, detailed quiz reports (or scorecards) for each quiz taker.

You can choose from a decent range of question types, including:

  • Sliding scale
  • Linear/Likert scale
  • Single or multiple choice
  • Open text

Scoring is also a little different.

Unlike, Riddle, and TryInteract, Scoreapp doesn’t assign points to each overall result. For example, if you were creating a cyber-security assessment, someone who answers ‘once a year’ to “How often do you update your firewall software?” would be assigned ‘Medium Risk’.

Scoreapp – assign points to different question responses

Scoreapp does things differently – instead, they would give that answer, say 10 points. And at the end of of the quiz, users who get between X and Y points would get a percentage score and a title, such as ‘53% – you’re medium Risk’.

It’s an important distinction.

Categories – additional scoring flexiblity

One other nice touch has to do with Scoreapp’s use of ‘categories’ with each question.

Most quiz tools provide a single overall result – like “You’re financially stable – nice work!”.

However, Scoreapp also lets you give scores for individual subcategories. In finance example, users could see something like this instead:

  • Overall quiz result: “You’re financially stable – nice work!”
  • Subcategory 1 (Cash flow): 75%
  • Subcategory 2 (Asset balance): 56%
  • Subcategory 3 (Estate planning): 81%

You also can set up different quiz result explanations for each sub-category, depending on if the user scores low, medium, or high. It’s a clever touch – and lets users create quiz reports that are more targeted instead of just one explanation for all users.

Check out this example result page, built using their subcategories and the overall result below:

No branching logic

We were also a little surprised to see that Scoreapp does not offer branching or conditional logic with their quiz maker. That’s a key feature for most quiz creator tools (, Survey Monkey, and Riddle are all especially good with this) – because it lets you ask follow-up questions, based on each quiz taker’s previous answer.

Imagine you’re creating a “How financially secure are you?” quiz. Scoreapp requires you to show an identical set of questions to every user.

Branching logic would allow you to craft targeted quiz experiences for each quiz taker. If someone answered ‘I don’t have any retirement savings yet’, instead of just moving to the next topic, you could ask some additional follow-up questions to learn more.

You can see how TryInteract and Riddle do it in the screenshots below:

TryInteract’s branching logic
Riddle’s visual branching logic builder

Hopefully, Scoreapp adds this in an upcoming release – it’d be a big feature for them.

Fantastic quiz landing & quiz result pages

Scoreapp does an amazing job in giving quiz marketers options with their initial landing pages (“Take the quiz!”) as well as their quiz result pages (“You got X result”.

You can quickly create full landing pages with their highly customizable result page builder, including:

  • Banners
  • Testimonials
  • Call to actions
  • Videos
  • And many other content blocks

Very slick – it’s perfect for non-technical marketers who need to get a clean and polished quiz marketing funnel up and running. You can send traffic to your landing page – with enough information and social proof to convince them to take the quiz.

Then, you have creative control over how you want to display your scorecard’s results.

Very impressive.

Image and media options

Scoreapp is very much a text-first quiz maker – they have some of the fewest options to add or use images that we’ve seen.

You’re limited to text-only questions – unlike virtually every other quiz creator, you can’t add images for your quiz answers.

Likewise, you can’t add video or audio to make your online quiz a multi-media experience.

By comparison, online quiz makers like and Riddle let you use Vimeo, YouTube, or MP4 videos – plus integrate with Giphy for animated GIFs.

And finally – we were surprised to see you could select only one background image for the entire quiz.

That’s short-sighted – most quiz marketers would want to customize this for every question.

Customization and UX

Scoreapp is a very young platform – and like many start-ups, they’re focusing on growing their core product as quickly as possible.

That means they are missing some key customization features – and also face some challenging UX issues.

Scoreapp features a decent range of standard customization choices including white labeling – so you can add your logo and hide the Scoreapp branding (top two plans only):

They also feature:

  • Basic color customization
  • CSS editor
  • Fonts – Google Fonts only, you can’t upload or use your own custom fonts (important for agencies and brands)

We also like small touches from Scoreapp like their shuffle choices – letting you control how to randomly display your questions to your audience:

However, there are some glaring UX or functionality issues.

For example, we found it really hard to actually see where to launch or preview your whole quiz.

And when configuring our scoring for our ‘How much do you earn?’ question – we could only enter numbers 1-1,000. That’s not very useful for things like salary, home prices, etc.

No social sharing

Surprisingly, Scoreapp doesn’t support any social sharing on any network – like Facebook, Twitter, and LinkedIn.

Quizzes are inherently viral. Letting users share their results is a great way to bring in free traffic to your quiz.

Instead, Scoreapp just lets you customize the title and description of your quiz when you post it on your social networks.

We’d really like them to devote more time to this aspect of quiz marketing in the future.

Lead generation options

Lead generation is Scoreapp’s strong suit. Their scorecard quizzes are designed to be effective lead magnets.

You can ‘gate’ your quiz by requiring the lead form – so all quiz takers have to give their details first.

Or, you can delay – and show the form after all the questions. This will get you fewer, but higher-quality, leads – only from the people truly interested in your offering.

Scoreapp has a solid range of field choices to help you collect the necessary information from any leads – including drop-down menus, country, industry, and more. One note – we didn’t see any ‘hidden text’ or ‘hidden query’ options that are useful for quiz marketers to identify sources of leads.

Their phone number field is a good idea – it lets you set a default country, and suggest the right number format for users.

However, it’s pretty buggy – at times, we couldn’t get any phone numbers to be accepted, either with or without special characters such as (,),- or spaces.

Integrations – CRM & marketing software: 5/10

Another area Scoreapp could use improvement on concerns their integrations with popular software and CRM tools.

They currently feature only these seven options currently:

  1. ActiveCampaign
  2. HubSpot
  3. Infusionsoft
  4. Insightly
  5. Mailchimp
  6. Ontraport
  7. Zoho

Most crucially – Scoreapp does not support several key integrations:

  • Zapier – the industry-standard app, it connects to 3,000 software tools with no coding. Almost every other quiz maker we’ve covered support this.
  • Webhook – these are direct connections between software tools, ideal for privacy-conscious organizations.
  • Download leads and responses as a spreadsheet – this is especially puzzling. You can’t simply download your leads and their scorecard answers for future analysis.

Pricing / trial: 3/10

We’ve already covered this at the top – Scoreapp is an expensive online quiz maker.

One key reason? They impose big limits on how many quizzes/scorecards you can display at once – and then have caps on how many people can click and take them.

  • Starter plan – $39/mo: 2 live quizzes and 100 quiz takers a month
  • Advanced – $119/mo: 6 quizzes and 1000 responses
  • Pro plan – $259/mo: 15 scorecards and 3,000 quiz takers

This is a bad idea – as it penalizes quiz marketers on two levels:

You can’t create and run as many scorecards as you would like – maybe for micro-niche audiences or different verticals.

And then they cap you on ‘responses’ – a response is NOT a lead. It’s just someone who has clicked your quiz.

As a quiz marketer, we would be pretty grumpy if we paid $259 a month for their Pro plan, only to quickly hit our cap of 3,000 clicks.

Free trial – credit card required

Scoreapp is like most SaaS platforms – they offer a free trial of their quiz creator.

We’re not fans of their approach; they require a credit card to start a trial. And once the trial finishes, they’ll automatically charge you if you forget to cancel.

At Quiz Maker Review, we much prefer letting people start without giving their financial details – and trusting your product enough so that people will be eager to subscribe at the end of it.

GDPR & data privacy – Scoreapp is NOT compliant

Want the TL;DR version?

Scoreapp is NOT GDPR-compliant – which means that if you use their quizzes to collect personal data and leads from any European visitors, you could face fines of up to 20 million euros or 4% of your annual revenue.

(And the EU isn’t messing around – they’ve prosecuted over 1,000 companies to date, including Amazon for $877 million and WhatsApp for $255 million.)

Let’s dive into specifics. 

Scoreapp’s embed code & data privacy

Scoreapp is unique among the online quiz makers we’ve reviewed. They don’t provide you with an embed code to use on your site. Instead, your quiz lives on its own page on Scoreapp’s page.

The plus side? There is no need to worry if you will be adding their cookies or trackers to your site as everything runs from their site.

But (and it’s a big ‘but’), you also have absolutely zero control over what they will track on their end on their site.

Scoreapp & Bugsnag – not GDPR-compliant

When loading a Scoreapp quiz or survey, they try to load a tracker from

Cool sounding tool – but unfortunately, it opens Scoreapp (and you) to all sorts of data privacy issues.

Bugsnag says they monitor applications’ stability to allow for data-driven decisions on features and potential bugs. They self-certify for GDPR with this clause on their website:

“Bugsnag collects, processes, stores, and uses personal data of EU data subjects in compliance with the requirements of the GDPR). We only transfer EU personal data outside of the EU with the permission of our customers, typically to the United States. When we transfer EU personal data outside the EU, we only use a transfer mechanism permitted under the GDPR such as the Standard Contract Clauses.”

That’s not good.

We weren’t given the chance to opt-in or out of that data collection – so, we assume that this tracker runs for all EU visitors, and Bugsnag then transfers that to the US without permission.

(And remember – under global privacy policies like the GDPR, you’re financially liable if Scoreapp uses non-compliant subcontractors.)

Scoreapp – drops four cookies

Scoreapp itself loads a total of four cookies with your quiz, one of which we deem critical: the bugsnag cookie we’ve mentioned above.

The other three cookies are loaded from Scoreapp themselves and we could not find out what exactly they are used for:
* _score
* Scoreapp_session

Plus they load bugsnag-anonymous-id in local storage – which the EU has ruled should be considered roughly equivalent as cookies for tracking/storing personal data.

Amazon Web Services – not GDPR-compliant

Based on our research, the quizzes created by EU customers are hosted with Amazon AWS in Dublin, Ireland. That’s part of the EU, so that sounds good, right?

Alas, no.

The EU has ruled that using the EU Servers from U.S. hosting providers is not GDPR-compliant.

So again, you’re opening yourself up to significant financial penalties if you choose to use Scoreapp’s online quiz maker.

Google Fonts – not hosted by Scoreapp 

The fun doesn’t stop here – Scoreapp has then chosen to load all Google Fonts directly from the Google servers vs. serving them locally.

All those fonts let Google track your users – and is another clear GDPR violation (see these multiple court rulings –

We’re surprised by this – self-hosting Google Fonts on your own servers is so easy; we can’t imagine why Scoreapp has chosen not to do this.

Data process agreement (DPA) – non-compliant

It’s critical to provide your customers with your data processing agreement (DPA). Basically, it tells them how and why you’re collecting their personal data – and equally important, what you’ll do with it.

Scoreapp, like many businesses, seems to view this as a ‘tick box exercise’. So, while they have a DPA – it’s just a blank template.

Users are not told this key information:

  1. Where is their personal data being processed (in or out of the EU?)?
  2. What subprocessors (like Bugsnag) are used?
  3. What’s the address of the data processor?

In a nutshell, the DPA is pretty much useless.

Heck, Scoreapp does not even give you a way to actually sign this agreement with them, which is a core requirement for the GDPR.

Scoreapp’s privacy policy – review

The fun with dodgy privacy and data collection doesn’t stop with the DPA and cookies.

Check out Scoreapp’s privacy policy – they contradict themselves in their own privacy policy.

  1. First up, they claim to be GDPR compliant. Then, in ‘Section 6 – Backup and Storage’, Scoreapp says that customer and email subscription data may be stored securely with third party service providers located outside the EEA (European Economic Area).
    1. Needless to say, you cannot store email and customer data outside the EU and still claim to be GDPR-compliant.
  2. Next, Scoreapp claims to never share commercial and technical data with third parties without their users’ consent.
    • As we already covered, Scoreapp loads the Bugsnag tracker and cookie automatically – which does exactly that: share quiz takers’ commercial and technical data without consent.

Last, Scoreapp doesn’t identify who provides this service – making it difficult for you (or your users’ lawyers) to contact them.

The only clue we found was their terms and copyright notice, which mentions Hyper Targeted Marketing Limited.

Based on the information we could find in their UK Company House filing, they’re a Watford-based company.

That’s a red flag for us – we’re always a bit suspicious of companies that make it difficult to contact them.

Quiz Maker Review’s rating for Scoreapp:

  • Range of quiz formats: ★★☆☆☆
  • Customization options: ★★★☆☆
  • Lead generation: ★★★★☆
  • Data privacy: ★★☆☆☆
  • Pricing: ★☆☆☆☆
  • Overall: ★★☆☆☆

We were initially very impressed with Scoreapp.

Their tool comes across as modern, flexible, and easy to use. And their quiz landing and result page builder is hands down the best we’ve seen.

However, you can tell Scoreapp is a very new company. Their quiz builder platform lacks many of the customization, social sharing, and data integration options we’d expect for serious quiz marketers.

We also have grave concerns about their pricing, data privacy, and GDPR-compliance approach.

Our recommendation?

Try Scoreapp only if you are looking for text-only, lead generation quiz magnets – especially if you’re only collecting personal information outside of the EU (to avoid any GDPR fines) and any other similar jurisdictions like California, Canada, and Japan.

Scoreapp’s pricing model makes them an expensive choice. You’ll quickly exceed their low monthly usage caps if you’re expecting a large number of quiz takers.