Tally gives you the most generous free plan on the market, with unlimited forms and responses plus free conditional logic and calculations, wrapped in a fast, no-learning-curve editor. Just know it is form-first, so if you need dedicated quiz features like leaderboards or certificates, you will want a purpose-built quiz maker.
We tested Tally’s “just start typing” editor, its free plan, and its logic and calculation tools, and compared it against Typeform, Riddle, and SurveyMonkey. Here is what stood out.
What is Tally?
Tally is an online form builder that redefines simplicity. Instead of a drag-and-drop canvas, it works like a document – you just start typing and it recognizes what you want to build. It is not a dedicated quiz maker, but built-in conditional logic and calculations make it capable for interactive quizzes, tests, and calculators. Its defining trait is generosity: unlimited forms and responses on the free plan, and it is EU-based (Belgium), which appeals to privacy-conscious users.
Key features
- “Just start typing” editor: A document-style builder with slash commands for fields, questions, and rating scales – fast and intuitive.
- Conditional logic (free): Show or hide questions based on previous answers for dynamic, personalized forms.
- Calculations (free): Assign values to answers and tally a final score – the basis for scoring quizzes and price calculators.
- Customization and payments: Welcome pages, cover images, logos, Stripe payments, and branding removal/custom domains on Pro.
- Integrations: Zapier, Notion, Airtable, Google Sheets, and more.
Ease of use and interface
Tally’s interface is its greatest asset – minimalist and highly efficient. The “just start typing” approach feels more like writing in Notion than building a form, so there is almost no learning curve. A preview mode shows your form instantly, embedding is simple, and outputs are clean and responsive on any device. Drag-and-drop users may need a moment to adjust, but it quickly becomes very fast.
Pricing and plans
Tally’s pricing (USD) gives away most of the platform for free – a major differentiator from competitors that cap responses or forms. Annual billing saves about 17%.
- Free: $0 – unlimited forms and unlimited responses, plus conditional logic, calculations, hidden fields, and templates (with Tally branding).
- Pro: $29/month ($24/month billed annually) – removes branding, custom domains, advanced integrations, and custom email notifications.
- Business: $89/month ($65/month billed annually) – team features like data-retention control and email verification.
Pros and cons
- Most generous free plan on the market – unlimited forms and responses
- Extremely easy “just start typing” interface
- Conditional logic and calculations included for free
- Clean, modern, fast, and EU-based (Belgium)
- No dedicated quiz features (leaderboards, certificates, anti-cheat)
- Tally branding on the free plan
- Design customization is more limited than Involve.me or Riddle
Final verdict
Tally is a game-changer among form builders. Its generous free-first model and fast, intuitive interface make it a powerful choice for a wide range of users. It is not the pick for complex, high-stakes quizzes or pixel-perfect branded content, but it is arguably the best free option on the market. Tally earns 4.8/5.
FAQ
Is Tally free?
Yes, and remarkably so. Tally’s free plan includes unlimited forms and unlimited responses, plus conditional logic, calculations, hidden fields, and templates. The main limits are Tally branding and a few Pro-only features.
Can you make quizzes with Tally?
Yes. Using its calculation and conditional-logic blocks you can build scoring quizzes, personality tests, and calculators, though it lacks dedicated quiz features like leaderboards or certificates.
How much does Tally Pro cost?
Tally Pro is $29/month ($24/month billed annually) and adds branding removal, custom domains, advanced integrations, and custom email notifications. A Business plan is $89/month ($65/month annually).
Does Tally limit responses?
No. Tally does not cap responses, even on the free plan – you get unlimited forms and unlimited responses at no cost.
Where is Tally based?
Tally is based in Belgium (EU), which makes it a GDPR-friendly option for European users.
Other quiz maker reviews
Below is our full set of in-depth reviews of the best interactive-content platforms on the market, ranked on ease of use, features, privacy, and value. Our top recommendations are highlighted first.