TryInteract is a quiz maker that’s been around for a few years. They call themselves “a tool for creating online quizzes that generate leads, segment your audience, and drive traffic to your website.”
And this laser focus on lead generation has led TryInteract into the development of native integrations for email and marketing software. Their 20 connections (and counting) with companies like MailChimp and SalesForce are paving the way for non-techie marketers to use quizzes to reach their target audience, then power follow-up marketing efforts.
Data integration is their strong suit. However, with this micro-focus on lead generation, they have not focused on providing a wider range of engagement tools. TryInteract only offers four formats – quizzes, personality test, polls, and giveaways (essentially just a form to collect data).
Other quiz makers we reviewed offer more options – Riddle.com has 15 interactive formats and Involve.me has six. Bear this mind – you might find your creativity limited for your marketing lead generation funnel or for audience engagement.
TryInteract has a very extensive list of content templates to start from (800!) – but only offers a fairly limited range of content styles and appearance, making it difficult to match your brand and blend into your site.
We were also a bit surprised at their approach to customer support – we couldn’t ask any questions via chat, even as a trial user. That seems short-sighted, especially with TryInteract’s steep learning curve.
TryInteract: not GDPR-compliant
Unfortunately, based on our research, they are not GDPR-compliant – we strongly advise you to check with your privacy officer before using them to collect personal information from your leads.
(Not sure about the GDPR? The fines are steep – 4% of annual revenue or up to 20 million euros – for any business worldwide, serving content to any EU citizen.)
Quiz Maker Review’s rating for TryInteract:
- Range of quiz formats: ★★☆☆☆
- Customization options: ★★★☆☆
- Lead generation: ★★★★☆
- Data privacy: ★★☆☆☆
- Pricing: ★★★★☆
- Overall: ★★★☆☆
TryInteract quiz types – reviewed
Right, so let’s take a look at the various quiz types TryInteract offers. They offer 3 content types – a quiz (with three different outcome options), a poll, a giveaway unit, and a personality test.
TryInteract offers 3 types of quizzes:
While the personality test is a distinctly different quiz type, we were a little confused by the assessment and the scored quiz.
They could have been combined into a single quiz type. After all, both quiz types offer questions with right or wrong answers.
The core difference is pretty subtle – the assessment quiz type just scores one point for each correctly answered question, while the scored quiz allows you to freely assign positive or negative point values for each answer.
The assessment is actually limited in how the results are structured and displayed.
Let’s suppose you have a quiz with 6 questions and 3 results:
- TryInteract will only allow an even result distribution (0-2, 3-4, 5-6).
- There is no way to manually change the result distribution to suit your particular needs.
- For example, you can’t give quiz takers one result if they got <100%, and another if they got them all correct. (Surprisingly common use case – especially for contests or quizzes involving safety or training.)
The scored quiz type is much better – we liked how you can freely assign point ranges to the result, even down to the individual answer level. True, creating it might take a bit longer, but we think the extra options are worth investing the additional time.
One important note: most people think of quizzes having ‘right’ and ‘wrong’ answers. TryInteract has taken a different approach here – there is no correct or wrong answer for their scored quiz type.
Instead there are a range of answers – each with different points.
In our example, “What has four legs and purrs?”, we assigned:
- Dog: 2 points
- Cat: 5 points
- Elephant: 1 point
We like the flexibility – but would have preferred combining these 2 quiz types into one flexible quiz type. In our question for example, ‘Cat’ would be marked correct, and the user would get five points. The other answers would be wrong – but some answers are more wrong than others, so ‘dog’ was worth more than, say, ‘elephant’.
Ahem – getting off our quiz design soapbox (What we can say? We’re big quiz geeks.), let’s finish with giving kudos to TryInteract for their content switcher feature.
This is a very nice touch – let’s say you started creating an assessment quiz. You crreated five questions, added images, and the works. But you realized that you actually wanted a scored quiz.
No problem – you can switch formats in the tool.
True, when switching the quiz type, all correlations, correct answers and answer score values are lost since the new format’s scoring logic is completely different. But still – this is a good feature, saving time for quiz creators who found themselves building the wrong quiz type for their needs.
Personality tests are a bit like creating an online Sigmund Freud for your audience.
Instead of right/wrong answers, personality tests correlate all the answers and return an overall result for each quiz taker. They’re designed for use cases that range from the light (“Which Disney character are you?”) to the serious ( “What kind of entrepreneur are you?”).
Every quiz maker has a different approach to this – but no matter the implementation, they are some of the most viral and best converting quiz formats around.
Let’s take a look at the approach TryInteract takes. This is how they built their quiz format:
For each question, you’ll then map it to the different result types:
For example, imagine you created a Personality test titled “are you an introvert or extrovert?” with these two result types:
Your questions might be is something like:
“You enter a party location where you do not know anyone at all. What do you do?”
You would need to map your answer options like this:
- I will stand in a corner with a drink and just watch the others -> correlates to introvert
- I will hit the dance floor and put on a stellar performance to get noticed -> correlates to extrovert
TryInteract does a nice job handling the correlation in a visual way. When you are done creating the question, you map the answer choices with a result.
However – and this is a big weakness – there is no adjustable scale to use. This means mapping is an ‘all or nothing’ process – and makes it hard to use their personality test for any complex or scientific test scenarios.
Let’s dive in a little deeper. In the example above, you might want to add another answer option that says:
- “I will warm up by getting a drink and then maybe start talking to other people that are by themselves”.
In this case, it might make sense to award a high score (say 20 points) for “introvert” to whoever answers with “..stand in the corner” – but award 5 points for “introvert” and maybe 10 points for “extrovert” for the third answer choice.
TryInteract does a good job allowing you to select multiple answer options, plus map a single answers to multiple results. This will suit fairly simple use cases.
However, it’s really hard to create professional personality tests due to the lack of a sliding scale; it’s doesn’t account for life’s many shades of grey
We were also a little disappointed from a user interface perspective. With TryInteract, it is really hard to proofread these personality tests.
You always have to select the question and then edit the result correlations to see how you scored a particular question. This results in a lot of ‘back and forth’ navigation which slows down the creation process.
Other quiz makers adopt a more intuitive process. We’re big fans of the approach taken by Riddle.com – they include sliding point scales so you can easily assign different points to each answer option in one go. Outgrow is another good option.
Harsh truth time.
The poll unit from TryInteract feels a little bit like an afterthought.
It is clearly not as well built as their quiz and personality test modules. However it’s good for very basic use cases – it just lacks the flexiblity and wider feature set we’re accustomed to seeing from other quiz builders.
With TryInteract, you have the options to either show image (‘Grid poll’) or text options (‘List poll’).
When choosing the image (Grid) option, TryInteract gives you the choice of a 2, 3 or 4 column layout for your poll. That’s a good idea – quiz creators appreciate multiple options for their particular poll.
However, there is no way to add a background image or a lead image to the poll, making this unit rather bland from a design point of view. Here’s our example poll:
Key limitations for TryInteract’s poll unit:
- The poll is limited to just one poll question.
- There is no ability to add another question.
- This is a big weakness – users love answering question; asking a series of poll questions keeps people on your site much longer.
- Qzzr has a solid multiple question poll unit, and we especially like the multipoll from Riddle – giving you ‘Pick your favorite X of Y’ and ‘Rank your choices’ for extra flexibility.
For your poll results, your customization options are pretty limited.
Your audience will see a simple bar graph. The only styling options available are changing the graph color – extending the screen width.
The poll also allow the user to select of multiple choices. (Don’t worry if you can’t find it – it’s a little bit hidden in the poll settings.)
Wrapping up our analysis of their poll module, the polls on TryInteract will work for basic uses. But if you want to feature polls more often, or ask more than a single question and need additional design/styling options, this might be a deal-breaker.
The last content type from TryInteracct we’re going to look at is their Giveaways module.
We were pretty excited when we saw this in their offering – we had visions of getting our hands on a full-fledged giveaway solution.
Alas, this is basically just a stand-alone lead form, with some bells and whistles.
The most notable features are the timer (which is required) and the ability to force users to share on social media to enter the giveaway.
While the timer is a great feature, the fact that it required makes this module useless if you just want a stand alone form.
(Here’s a handy hint to TryInteract’s product team – just make the timer an option. Sometimes folks just want to add a simple lead generation form on their site.)
However, if you do need a timer, TryInteract has done a good job with the implementation:
We like how they’ve integrated social media sharing options – especially how you can reward users with additional entries if they share or like the giveaway on social.
TryInteract – platform features
Now we’re going to dive into the broader features of TryInteract’s creator – including:
- User interface and ease of use
- Data connections
User interface and ease of use
TryInteract has done a good job of building out their quiz platform – and adding a wide range of features and customization options. However, this comes at the cost of a cluttered and confusing user interface design.
New users will often find it challenging to get up and running with their first quizzes – TryInteract has a fairly steep learning curvey. The good news is that persistence pays off – just be warned getting started won’t be a quick and easy process.
For example, look at all these menus and sub-menus (red boxes added for emphasis) – it’s not very intuitive on what or where you should click next:
Okay – connecting other tools is where TryInteract really excels. They simply crush it.
When you choose one of their paid plans (no integrations on their Free plan – which is fair enough), you get a range of integration options:
- Campaign Monitor
- Constant Contact
Selecting their Growth Plan, you also get:
And finally, in their top-end Pro Plan, they add:
Be careful though.
TryInteract limits the amounts of leads you can collect to 60,000 per year on Lite and 120,000 per year on their growth plan.
This seems to be a lot, but since quizzes work exceptionally well when it comes to lead collection (with conversion rates as high as 35-40%), you might reach that number with a single quiz in a month or two. At that point, you are forced to upgrade to their Pro Plan.
We see this kind of limitation with other quiz makers as well:
- At least TryInteract gives unlimited leads on their most expensive plan.
- Involve.me only gives you 10,000 submissions per month in their high-end plan.
- Outgrow limits to 90,000 per month in their $115/mo Essentials plan – and a hefty, but still limited 600,000 with their $720/mo Business.
- The only quiz maker that offers unlimited leads, quiz creations, and submissions (even with their lowest priced plan) seems to be Riddle.com.
Personally, we would shy away from quiz makers with tiered usage pricing. It doesn’t seem right to charge more, simply because you have a successful quiz. We prefer fixed costs for quiz software – it makes it easy to budget and forecast.
Wrapping things up – TryInteract has the most impressive list of connections of all the quiz makers we’ve reviewed. As long as you need a native integration to something out of the typical common CRM tools, TryInteract will be a good choice.
No webhook: As strong as they are with integrations though, they don’t offer a webhook – where you skip a native integration (possibly due to GDPR concerns) and send lead data directly to your software. You could be stuck if TryInteract does not have an integration with the solution you are using or if Zapier is too expensive (especially for processing lots of leads).
We consider webhooks an essential feature for any professional user – we’ll keep an eye out should TryInteract add them at some point of time.
Social sharing options
TryInteract only allows the quiz takers to share the quiz on Facebook, Twitter or LinkedIn. They do not support other popular share options like Facebook Messenger or WhatsApp – which could hurt your quiz’s social virality.
You can opt to turn off all or individual social share buttons and pick a location for them in your quiz.
If you embed your quiz on your website, you need to add a social share URL so direct people when they click on a friend’s share message.
One caution – this is a fixed link. You’ll have to remember to update this link any time you move your quiz to a new page on your website.
(We were a bit surprised that TryInteract does not simply auto-detect the origin of the share – that’s standard practice for other quiz builders like Riddle.com.)
One other strange thing – the default share image is the quiz cover image. Most quiz makers will share the image from the user’s specific result.
For example, imagine you shared “I got Paris as my dream city!” – and just showed a generic travel picture vs. the Eiffel Tower. That’s much less effective for boosting social virality.
Other things to consider: You have some limited control over changing the share message – You have the ability to somewhat alter the share message but there are no variables to choose from to compose a highly customised message (e.g. “I got <score> on ‘<quiztitle>’ – I’m <resultname>. Can you beat me?”)
We had to chuckle – TryInteract lets you create a social media post for Facebook, Twitter, LinkedIn and (gulp) Google+. We really wonder how the Google+ option will work out – that service has been discontinued for quite a while. 🙂
We were pretty impressed at the publishing options TryInteract offers. The default options include a direct link to the quiz or embedding it on your website. But they also offer pop up and announcement bar choices:
These options however, require you to add code to the header portion of your website.
The downsides? Your IT department may not be willing to do this – as it opens up a whole bunch of security issues they’ll have to assess. Plus you’ll need some advanced tech skills to add to the underlying code of your website.
However, if you use their nifty WordPress plugin, it supports the PopUp or announcement bar – with no additional code tweaks required.
We were initially super excited at ‘Set up Facebook Ad for your Quiz’ option. We thought – ‘Awesome, TryInteract would link to my Facebook ads account and create an ad for me.’
Alas, no. All this is a set of instructions telling how to set up a Facebook ad – using a screenshot from the quiz, then linking it to where you have the quiz embedded (plus instructions on how to set up a Facebook tracking pixel).
But we couldn’t help feel a bit let down – this could have been a killer feature; quizzes perform exceptionally well using Facebook ads. Ah, well – hopefully they’ve got this on their road map.
We found the styling options in TryInteract to be fairly basic. You can select key colors on most plans.
For advanced customisation, you link to a Google Font plus upload your own logo if you are at least on the Growth Plan.
But that’s it.
This may be enough for a casual user, but if you want to run quizzes on a big brand website, the styling options will leave lots of questions unanswered.
For example, there is no way to upload your corporate or proprietary font.
TryInteract also does not support a CSS editor – so you can’t edit or tweak the quiz design to seamlessly match your site. Every other quiz maker we’ve reviewed to date offers this – quiz designers will often want to tweak things like buttons, borders, hover states, and the like.
TryInteract is not meant for the global market. We’re were frankly super surprised to see that you can translate the buttons and other text in your quiz – TryInteract’s tools are English-only.
That’s, frankly, really short-sighted.
Translation tools are easy (and free – we love Deepl.com) – supporting languages like French, Chinese, Spanish, and more are critical for global businesses.
Quiz statistics and analytics
Publishing your quiz is just the start of your quiz marketing. You’ll also want to monitor how well it is performing – from initial engagement all the way through to lead form completion and social sharing.
TryInteract has some nice funnel stats to show your quiz performance:
Depending on the chosen content type, the stats will show different data points. For instance, if you add a lead form, you will also see the lead performance and get direct access to all the leads you collected.
On their help page, TryInteract mentions that you get higher volumes for your stats in the Pro plan. We’re a little unsure what that means and couldn’t find more details – but assume that these limits are linked to the leads you are allowed to collect in each tier.
Collecting and storing statistics is expensive from a data perspective however, so limiting statistics would make sense for lower-priced plans.
TryInteract has only a basic analysis module. Aside from data on how each question was answered and from the funnel analytics, there are no further stats you can use.
Analytics can be viewed by date range, but there is no option to download the raw data and process it yourself. (We love running our quiz data through Google Data Studio for example, but that is not possible without a CSV export).
For more advanced marketers, or if you need to justify the ROI for a client or boss, tracking the average time spent in a quiz or the clicks on call to action buttons would be very useful.
We would also love to see data on devices used to access the quiz and maybe a geographic breakdown of the users.
TryInteract does feature a Google Analytics integration with their Growth or Pro plans, so you could probably get your hands on these data points as well.
GDPR compliance, tracking and privacy
TryInteract is not GDPR-compliant.
This is bad. Very bad.
When adding a quiz to your website, you are potentially allowing a third party access to your customers’ data. This is especially when using the quiz for lead collection – which asks for a person’s name, email, and other personal information.
You should make sure that the quiz maker you choose is GDPR-compliant for the EU, unless you want to risk getting fined millions of euros for a violation of GDPR. It doesn’t matter where you’re based – it affect any business anywhere, with site visitors from Europe.
Similar privacy regulations are also in place in California or Canada – and the pace of privacy regulation is only accelerating.
TryInteract states on their website that they are GDPR-compliant through their registration with Privacy Shield.
- Self-certification through Privacy Shield not sufficient: We’re not lawyers but based on this article for example, self-certification under the Privacy Shield is not the same as GDPR-compliance.
- No data-processing agreement: We could not find any information on the availability of TryInteract’s data processing agreement (DPA) for example, necessary to sign as TryInteract would be handling your customers’ data. Heck, even their ability to view each lead’s personal data in their analytics module along data requires a DPA to be signed.
- Don’t use their Facebook pixel tool: We couldn’t discover if their Facebook implementation is GDPR-compliant. But you should assume it isn’t – there is no mention of an option to force consent before a FB pixel is fired.
TryInteract does however comply with the core GDPR requirements for data collection:
- They allow you to get explicit consent before lead data is stored through your quiz lead forms
- You can also delete and download lead data
Some GDPR problems we identified:
- Data stored in the US: They are hosting with Amazon Web Services in both the US and the Netherlands. The test quiz we placed on a European site was served from AWS U.S.
- Their software runs scripts: TryInteract is also using services from herokuapp.com, polyfill.io and typekit.net. All these services run scripts that get loaded when you embed the quiz on your website.
- Trackers without consent: (!!) They are using trackers without getting user consent, specifically a tracker from Typekit.net and their own analytics/init.js tracking script.
TryInteract offers one of the better pricing models we’ve seen with four options. They’re unique in also offering a completely free option – albeit with severe feature restrictions. But that’s a good feature for new quiz marketers.
We already mentioned that we’re not fans of limits on leads per month for their Lite and Growth plans (5K and 10K).
One other grumble – we like how TryInteract does not require a credit card to trial their software. That’s a big pet peeve of ours.
However… they also lockdown features like lead generation, analytics, and more.
This makes is virtually impossible for prospective customers to test their software – and even see what they would be purchasing:
TryInteract has developed a solid quiz builder with the most choices to connect your quiz to popular marketing software.
Choose TryIntearct if:
- A wide range of connection options is key for you
- You’re only looking for simple quizzes and polls
You should pass on TryInteract if:
- You’re a corporate user or agency.
- We feel they lack additional design and styling options that are essential to make the quiz feel like an integral part of your site – not an external widget.
Their user interface is easy to use during the initial creation process. However, it starts to get really confusing when you try to find settings for things like sharing, Facebook Pixels etc.
Our vibe was that their developers added features over time wherever there was space vs. a logical place for the feature.
Totally understandable – it’s something we’ve seen in other tools.
Unfortunately, there is no chat option on the site (unless you are on a paid plan) so we didnt’ have a chance to test how fast their team was with questions.
Most importantly though, in our opinion, even though they claim to be GDRP compliant, they really are not compliant. You would need to have your own lawyers and privacy experts take a look at their solution before using them.
At the very minimum, we recommend you contact them about signing a DPA, plus stay away from using their Facebook pixel solution.
But the fact that they are loading trackers from Typekit with every embed makes them fundamentally non-compliant in our view.
If you are concerned about your users’ privacy, TryInteract does not seem like a viable solution.
We hope they make GDPR-compliance a major focus going forward – their tool has so many excellent integrations and a heavy focus on lead generation.
Making sure that their customers are not violating privacy laws and putting themselves in danger of litigation should be a top priority.
Our overall rating for TryInteract:
- Range of quiz formats: ★★☆☆☆
- Customization options: ★★★☆☆
- Lead generation: ★★★★☆
- Data privacy: ★★☆☆☆
- Pricing: ★★★★☆
- Overall: ★★★☆☆