Interact review: best quiz maker for lead generation?

Our verdict

If lead generation is your goal, Interact is one of the sharpest quiz builders around, with branching logic, segmentation, deep email and CRM integrations, and a proven ~40% conversion rate. Just note the free plan is small (2 quizzes, 100 quiz completions a month), leads are capped per tier, and data is hosted in the US only with no built-in landing pages.

4.7/5 Best for: lead-generation quizzes

What users say

Interact user reviews at a glance

4.7/5122 reviews on 1 site

G24.7/5★★★★★★★★★★122 reviews

Interact is rated 4.7/5 on G2 across 122 user reviews (checked October 2026). G2 reviewers are overwhelmingly positive about ease of use, support and email integrations, with recurring wishes for more design freedom and fewer plan-gated features.

What users love

Very easy to build a quiz, often in under an hourG2
Friendly, responsive and personal customer supportG2
Smooth email tool integrations like Kit, Flodesk, Klaviyo, HubSpotG2
AI quiz generation and templates speed up creationG2

Common complaints

Design and layout customization is limited, especially fonts and stylingG2
Results page lacks options like multiple CTAs or more customizationG2
Some integrations are shaky, e.g. Kit tags, Wix, embedded trackingG2
Pricing feels high, key features locked to pricier plansG2

Ratings and review counts as shown on G2 on October 3, 2026. Themes summarize points that come up repeatedly in public reviews and are paraphrased. These are user ratings, not our score. Interact is only listed with reviews on G2.

We tested Interact’s Lite, Growth, and Pro plans, digging into its lead-gen features, pricing, and ease of use, and compared it against tools like Riddle, Typeform, and Outgrow to see if it fits your marketing strategy.

What is Interact?

Interact is a quiz builder purpose-built for lead generation, segmentation, and engagement. You can create personality quizzes, scored assessments, and product-recommendation quizzes that integrate directly with your email and marketing tools. Since launching in 2013 it has powered over a billion quiz views and generated more than 100 million leads. Its focus is unambiguous: maximize conversions through smart quiz design and data-driven results.

Key features

Branching logic and segmentation: Serve different questions based on prior answers and segment leads by result.
Custom result pages with CTA redirects: Full control over the next step after quiz completion.
Extensive integrations: Native Mailchimp, Klaviyo, ConvertKit, Flodesk, and HubSpot, plus Zapier.
Analytics and conversion tracking: Views, starts, completions, drop-offs, and lead conversion.
AI quiz builder: Generate and optimize quizzes with AI; the platform reports a ~40% average conversion rate.

Ease of use and interface

Interact is beginner-friendly yet powerful. The interface walks you through quiz creation – from choosing a template to customizing questions, logic, and result pages. It is responsive and visually clean, making it easy to add branding, segmentation logic, and embeds. Compared with Typeform’s linear flow or Outgrow’s heavier logic builder, it strikes a good balance between usability and advanced functionality.

Pricing and plans

Interact offers three paid tiers – Lite, Growth, and Pro – in USD, with annual billing up to ~40% cheaper. Paid plans come with a 7-day free trial (checked October 5, 2026 on Interact’s plans page), and there is now also a free-forever plan.

Free: $0 – 2 quizzes, up to 100 completions/month (checked September 28, 2026 on Interact’s plans page), 1 user, Interact branding.
Lite: $39/month ($27/month billed annually) – 5 quizzes, up to 500 email leads/month, branching logic, custom design, basic integrations.
Growth: $89/month ($53/month billed annually) – 20 quizzes, up to 2,000 leads/month, custom branding (white-label), advanced analytics, 5 users.
Pro: $209/month ($125/month billed annually) – 50 quizzes, up to 8,000 leads/month, 10 users, VIP support, advanced integrations.

AI assistant and MCP access

Interact does not offer an official MCP server, and we found no announcement of one. Its help center only offers prompt guides for writing quizzes with ChatGPT, so an AI assistant cannot build, edit or analyze Interact quizzes directly. Checked October 6, 2026 (source).

API access

We found no public API or developer documentation for Interact. It connects to email and CRM tools through native integrations and Zapier. Checked October 6, 2026. Compare all 28 tools in our API overview and MCP overview.

Pros and cons

Pros

Strong lead-gen focus: branching logic, segmentation, conversion tracking on all paid plans
Scalable pricing keeps cost-per-lead low as you grow
Deep email/CRM integrations and AI-assisted quiz creation
Proven ~40% average quiz conversion rate

Cons

Free plan is only a taster (2 quizzes, 100 completions/month)
Monthly lead caps on every tier
US-only data hosting; no built-in landing pages

What’s new in 2026

Recent product updates from Interact, last checked October 5, 2026:

October 2026 pricing check: The free trial on paid plans is 7 days, not 14 days as we wrote earlier; prices and lead limits are unchanged (source).
September 2026 pricing check (update): The free plan is capped at 100 quiz completions a month, not 100 leads as we wrote earlier; paid plan prices and lead limits are unchanged (source).
September 2026 pricing check: Interact now offers a free-forever plan (2 quizzes, up to 100 completions/month, 1 user), and the Growth plan now includes 5 users instead of 3. We updated the pricing section above (source).

Final verdict

Interact is a top-tier platform for high-converting, engaging quizzes, with smart logic, segmentation, and analytics wrapped in a friendly interface. It is best for marketers, course creators, and agencies focused on data-driven lead generation rather than simple surveys. Its free plan is only a taster and it lacks landing pages, but its integration flexibility and conversion focus make it a worthwhile investment. Interact earns 4.7/5.

FAQ

Does Interact offer a free plan?

Yes. Interact now has a free-forever plan with 2 quizzes, up to 100 quiz completions per month and 1 user, with Interact branding. Paid plans also come with a 7-day free trial.

Can I embed Interact quizzes on my website?

Yes. Interact quizzes can be embedded via script, used as pop-ups or standalone links, or added to WordPress using the Interact plugin.

What integrations does Interact support?

Interact integrates natively with email tools such as Mailchimp, ConvertKit, Flodesk, Klaviyo, and HubSpot, plus Zapier for over 1,000 additional apps.

How many leads can I generate with each plan?

Lite allows up to 500 email leads per month, Growth up to 2,000, and Pro up to 8,000. Annual billing offers the best value.

Where does Interact host data?

Interact hosts data in the United States and is certified under the EU-U.S. Data Privacy Framework, but it does not offer EU data residency – something to weigh if you need EU hosting, where a tool like Riddle has an advantage.

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