In the evolving world of content, quizzes stand out for their ability to turn passive traffic into engaged, segmented leads—something that alternative tools often fail at. Interact offers just that: a powerful quiz builder designed for conversion, segmentation, and lead generation. But how does it stack up in usability, features, and value? We tested Interact’s Lite, Growth, and Pro plans to give you a full breakdown. Here’s the 2025 review you need to decide whether it is the right tool for your marketing strategy.
Quick Verdict
Pros:
- ✔ Excellent lead-gen focus with branching logic, segmentation, and conversion tracking on all paid plans.
- ✔ Highly scalable pricing—low cost per lead even at high volumes.
- ✔ Deep integrations with email platforms and analytics tools.
- ✔ Proven conversion performance—lifetime quiz conversion rate of ~40%.
Cons:
- ✖ No free plan—14-day trial only.
- ✖ Limited quiz quantity and lead caps on lower tiers.
- ✖ No built-in landing pages—external tools required for quiz funnels.
Table of Contents
What is Interact?
Interact is a quiz builder purpose-built for lead generation, customer segmentation, and engagement. It allows you to create personality quizzes, scored assessments, and other content that integrate seamlessly with your email tools and marketing platforms. Since launch in 2013, it’s powered over 1 billion quiz views and helped generate over 100 million leads. Its focus is clear: maximize conversions via intelligent quiz design and data-driven results.
Key Features
- Branching logic & segmentation: Serve different questions based on previous answers and segment leads by result or responses.
- Custom result pages with CTA redirects: Promote the next step after quiz completion with full control over call-to-action flow.
- Extensive integrations: Native support for email platforms (Mailchimp, Klaviyo, ConvertKit, Flodesk, HubSpot and Zapier).
- Analytics & conversion tracking: Track quiz performance in detail—views, starts, completions, lead conversion, drop-offs.
- AI-assisted quizzes: Built-in AI tools help you optimize quiz flows and performance; platform boasts ~40% average conversion rate.
- Template library: Pre-designed quiz templates for personality, scored, and assessment formats.
Ease of Use & Interface
It is beginner-friendly yet powerful. The intuitive interface walks you through quiz creation—from choosing a template to customizing questions, logic, and result pages. The platform is responsive and visually clean, making it natural to add branding, segment logic, and embed quizzes. Compared to Typeform’s linear flow or Outgrow’s heavier logic builder, it balances usability with advanced functionality.
Pricing & Plans
They offer three paid tiers—Lite, Growth, and Pro—with both monthly and discounted annual rates (up to 40% off). All plans include a 14-day free trial—no credit card required.
- Lite: $27 /mo (billed annually) or $39 /mo monthly. Includes 5 quizzes, up to 500 email leads/month, branching logic, custom design, basic integrations, analytics, support.
- Growth: $53 /mo annually or $89 /mo monthly. Adds 20 quizzes, up to 2,000 leads/month, white-labeling, intermediate integrations, advanced analytics, conversion tracking, 3 users.
- Pro: $125 /mo annually or $209 /mo monthly. Unlocks 50 quizzes, up to 8,000 leads/month, 10 users, VIP quiz support, advanced integrations, analytics, tracking.
Pros & Cons
Pros:
- Excellent lead generation and segmentation tools even at entry-level pricing.
- Scalable—leads quota grows as you scale, keeping cost per lead low.
- Rich integrations reduce tech complexity in workflows.
- Proven high conversion performance (~40%).
Cons:
- No fully free tier—only a time-limited trial.
- Limited quiz quantity and leads on Lite if your needs grow fast.
- Requires external landing page software for funnel building.
Final Verdict
Interact is a top-tier platform for creating highly converting, engaging quizzes. Its strengths lie in smart logic, segmentation, and analytics—all built into a user-friendly interface. It’s a better fit for marketers, course creators, and businesses that want data-driven lead generation tools rather than just simple surveys. The pricing scales sensibly, making it sustainable as your lead volume grows. While it’s not free and lacks landing page features, its integration flexibility and conversion focus make it a worthwhile investment.
Who should use Interact? Marketers, course creators, agencies, and businesses focused on generating segmented leads with engaging content should consider Interact.
Who shouldn’t use it? If you’re looking for a free form tool or need an all-in-one funnel builder, or if you’re on a tight budget with low lead volume needs, other tools like Tally (free) or Typeform (form-centric) may be a better match.
Final Score: 4.7/5 Stars
FAQ
Does Interact offer a free plan?
Interact offers a full-featured 14-day free trial with no credit card required. After that, you’ll need to upgrade to a Lite, Growth, or Pro plan to continue using it.
Can I embed Interact quizzes on my website?
Yes — Interact quizzes can be embedded via script, used as pop-ups, standalone links, or directly embedded into WordPress using their plugin.
What integrations does Interact support?
Interact integrates directly with popular email tools such as Mailchimp, ConvertKit, Flodesk, Klaviyo, HubSpot, and others, plus Zapier for over 1,000 additional integrations.
How many leads can I generate with each plan?
Lite allows up to 500 email leads/month; Growth allows 2,000/month; Pro allows 8,000 leads/month. Annual billing provides the best value.
Other Quiz Maker Reviews
Below is a curated list of our in-depth reviews for some of the best interactive content platforms on the market. We’ve ranked them based on a variety of factors including ease of use, features, and value. Our top recommendations are highlighted below to help you find the best tool for your needs.