Sie können diesen Artikel auch auf Deutsch (German) lesen. is a relative newcomer to the quiz maker space – their team has already shifted directions a few times in their brief history. Originally known as Brandquiz – their initial pitch was delivering customizable quizzes and audience engagement for agencies and brands, hence the name. They rebranded in April, 2019 to

Like their home page says, has placed a big emphasis on collecting leads – as well as supporting e-commerce with in-quiz payments.

This marks a narrower shift in focus from the audience engagement part of quiz marketing, but can be quite useful for certain use cases.

  • For example, you could create a quiz and charge admission – with winners earning a prize.
  • Or if you’re selling products, you could link to your shopping platform and handle all payments in-quiz.

The team at has a relatively broad set of eight interactive content types – including a quiz, personality test, survey, and payment form. has calculators (a bit like Outgrow) and a unique payment form as well some standard formats – they offer a good selection of options. is a flexible, if expensive, quiz maker – suitable for professional users such as intermediate and advanced marketers.

We like the ‘block’ builder user interface – which gives a lot of options to you as the creator when creating your quiz.

However, as a user, their desire for flexibility adds an unnecessary level of complexity and extra effort when creating your quiz. It’s not the most intuitive tool for quiz making out there.

This means settings aren’t clearly laid out – we found ourselves wasting a lot of time searching for the various options among the project settings and other options:

  • First in the project settings
  • Then browsing the account settings
  • Finally checking the individual question level settings

Brace yourself for a longer lead time and adoption process for your marketing team. However, they do offer a ‘Certified Creator’ program – so you can hire your own quiz creators.

In terms of breadth, is a solid quiz creator with lead generation and 12 native data integrations.

Collecting text, emails, and the like are fine but lacks some of the additional options we like to see in terms of fields.

  • For example, you can’t add drop-downs, radio buttons, time/date picker, and other choices.
  • These are highly useful for helping segment and qualify leads as potential customers.

For an EU-based company, we were surprised to discover is only partially-compliant with the GDPR. Their data processing agreement (DPA) is very weak particular. We’ll cover this in great detail later – but the main thing to note, using could leave you open for fines up to 4% of annual revenue, or 10 million euros (whichever is larger).


We’ll cover this in more detail below – but be cautious if you decide to use their service; the legal liability is with you, not the software vendor you select.

Quiz Maker Review’s rating for

  • Range of quiz formats: ★★★★☆
  • Customization options: ★★★☆☆
  • Lead generation: ★★★☆☆
  • Data privacy: ★★☆☆☆
  • Pricing: ★★★☆☆
  • Overall: ★★★☆☆ quiz types – reviewed

That’s enough of an intro overview review. Let’s take a deeper look at each of’s eight content formats:

Quiz: 7/10

Like any good quiz maker, has a quiz module – so you can ask your audience questions with right/wrong answers. There is no limit to the number of questions or answers in a quiz – and you can add images, videos, or text.

And we were impressed at the granularity of control in’s quiz maker – you can set different points values by question AND answers.

One use case we’ve seen occurs when quiz creators want to reward people even if they guessed incorrectly. You could give partial credit for good – even if wrong – answers.’s quiz type is one of the better ones we’ve reviewed – definitely more flexible than the bucket quiz you can create on or LeadQuizzes’ rudimentary quiz module.

Personality test: 6/10 recently made a splash with their version of a personality test – called ‘Answer-based outcome assessments’. To be honest, after reading their blog post and trying their product, we’re still not really sure what they mean.

But let’s dive in.

We ‘think’ they’re just describing a personality test – where you assign a result, based on the user’s overall responses. Super effective with marketing, personality tests are also some of the most viral content around.

As we mentioned above, we like’s block system – it makes it easy to quickly add questions and possible results.

They also have a fairly clear personality mapping setup – you assign points based on each response. For example, in this example, people who answer ‘I really dislike my day job and would like to be my own boss!’ would get 1 point for ‘You’re not there yet.’

After quiz takers answer your questions, they’ll see this personality result screen. adds nice call to action buttons – you can send people to different URLs based on their quiz results.

We’re big fans of this feature – it’s a natural way to suggest additional content or recommended products, or run product configurators as digital sales assistants (‘What bike should you buy?’) for each user. does a pretty good job of outlining scores to each result – we’d put them up there with Outgrow and Interact for ‘middle of the pack’ personality test tools. Overall, we still prefer how Riddle tackles this – balancing flexibility and intuitiveness.

Survey: 4/10’s survey tool is a basic survey tool – designed for collecting feedback and information from an audience. Compared to some other quiz maker tools, does not offer a wide range of features – but is good for basic uses cases such as customer satisfaction surveys.

In terms of question types, has a good selection of question types for customer opinion tracking – including single, multiple choice, and free text.

We were a little disappointed by the lack of attention spent on this content type by the team. You can tell they essentially just copied their quiz module – because (confusingly) they left the ‘correct answer’ option in all the questions.

Surveys are all about feedback around things like your customer experience – there isn’t ever a ‘right’ answer for someone’s opinion. They should remove this.

Bottom line? If surveys are a big feature requirement for you, we recommend you take a look at Survey Monkey or Survey Anyplace.

Lack of media search tools

One other weakness of the platform is a lack of media search tools. This is a common theme actually with many quiz makers – Scoreapp,, and others – all often just the bare minimum of image (and more importantly video/audio) search tools.

With so many high-quality image, icon, GIF, and other tools out there (Pexels, Unsplash, Giphy, and more), requires you to upload any images or icons for your survey. (In this, they’re very similar to LeadQuizzes.)

If this is a pain point for you, consider our Editor’s Choice Riddle tops the charts with image options – supporting Giphy, Pexels, Google, Twitter, Vimeo, YouTube, and a bunch more.

That’s time-consuming – and distracting.

To be fair, you can use their existing survey templates – which has button, picture, or number icons included. But that’s only at the template level – you can’t start from scratch and access these images.

It’s time-consuming to have to manually add things for each question. There should be pre-built styles – ie. 5 stars, thumbs up/down – that the user could quickly select and apply. – GDPR and privacy review is an Austrian company. Being based in the EU, they have taken some decent steps towards being compliant with the GDPR and other global data privacy regulations (such as California’s CCPA).

But with New Zealand, Japan, Canada, and other countries introducing their own strict data privacy regulations – nothing short of total compliance will be sufficient to prevent you from legal liability or expensive fines.

Only partially GDPR-compliant

Right – let’s dive in. is a partially GDPR-compliant quiz maker.

Here are the key areas of concern:

  • Do not use their implementation of FB pixels to track your audience.
  • Update: they now have a data processing agreement available here. However, this is just a webpage with no instructions on how to get them to sign it for you.
  • uses US-based cloud software companies such as their Intercom chat software widget for support – the now-cancelled EU-US Privacy Shield means that’s no longer legal.


Good news. We didn’t see any trackers from of any kind embedded in our sample quiz – so both your data and your quiz takers’ personal information will be safe.

Inadequate Data Processing Agreement (DPA)

One of the GDPR’s more fun requirements – you need to sign a data processing agreement (DPA) with as they will hold your customers data on your behalf.

  • The good news? They provide a DPA on this website:
  • The bad news (part 1)? The DPA has no signature fields and no instructions on how to actually execute the agreement with We guess you would need to reach out to their customer service to get a version of this DPA to sign.
  • The bad news (part 2)? The DPA specifies the user data is stored by American companies:

Data is stored by in data centers located in Frankfurt, Germany managed by its subcontractor Amazon Web Services

410 Terry Avenue North
Seattle, WA 98109-5210

As outlined below, after the cancellation of the Privacy Shield Agreement, storing data with U.S. providers is not GDPR-compliant, no matter where the physical servers are located.

In addition to using the Amazon Cloud, they also use for analytics.

Intercom stores all data in the U.S. and collects quite a bit of personal identifiable information. The DPA states that Intercom Inc. complies with the EU-US Privacy Shield Framework, which obviously is obsolete by now.

Amazon cloud servers – using US storage runs their quiz maker using the Amazon Cloud infrastructure, using AWS Servers in the EU. This might be the biggest wrinkle in their setup as the AWS EU infrastructure is not GDPR-compliant anymore after the Privacy Shield Agreement between the U.S. and Europe has been cancelled in July 2020.

Facebook pixel – no consent:

We did find another really, really big red flag about the GDPR and’s quiz builder.

When you add your Facebook Pixel ID to your quiz, the pixel fires immediately, without getting the user’s consent. Unfortunately, there is no way to ask for consent when setting up the pixel tracking in your quiz. 

Facebook pixels are crucial if you are serious about quiz marketing. It lets you do all sorts of things including building a custom audience on your site of like-minded leads on Facebook from analyzing customer behavior.

Unfortunately, if you want to stick to the GDPR rules of consent, makes this impossible. We hope they fix this ASAP. – platform features

Okay – so let’s go into greater detail about’s quiz maker and their tools, from the quiz creator’s perspective.

Read on – we’ll tackle each of these sections one by one:

  1. User interface and ease of use
  2. Styling
  3. Media options
  4. Data connections
  5. Sharing
  6. Publishing
  7. Statistics
  8. Pricing

User interface and ease of use

As we mentioned above – has put a priority in having a highly flexible quiz maker, with lots (and lots!) of features.

That’s the good news.

The bad? There’s an extra level of complexity for even simple operations. Plus, doesn’t support a draft quiz’ option – where you can edit a live quiz and push change live when you’re ready.

Instead, once you publish your quiz, any changes or edit instantly go live.

That’s a seriously bad idea – the best quizzes are constantly edited and optimized post-launch.

But doesn’t give you the chance to preview and check things out – all your edits are pushed immediately live. Ouch.

Right – their quiz maker interface is also pretty confusing.

We like how they give you a wide range of content blocks to choose from – and each overall card is blank slate. You have a lot of freedom to mix and match quiz questions, images, and lead generation elements.

However, it took us awhile to figure out the difference between the ‘design’ and ‘content elements’ sections – and then the semi-hidden ‘General project design’ (with the red arrow).

With, you can be pretty sure they’ll have the option you need in their quiz maker – it’s just going to take awhile to find it. – styling is a pretty slick quiz maker – with a nice professional look and feel.

As a quiz creator, you’re given a wide range of customizable templates and style templates to choose from – a great starting point for new users.

We were also big fans of’s layout options – from transparency to text colors and uploading your own custom fonts, they’ve got you covered with a high degree of customization available.

You can tell them come from an agency background; you have a great deal of flexibility in making your quiz match your site’s branding and as well as look and feel.

Check out their additional design options – adding custom fonts and changing sizes for different elements like titles, questions, and answers was a nice touch. also features page or project level designs – you can create and save a particular quiz’s look and feel for easy re-use. This is useful for agencies – who need to quickly roll out brand-compliant content for different (and picky) clients.

Media options

Quizzes and other interactive content might sound simple – just ask questions, right?

But we’ve found it’s critical to make them a multi-media experience adding videos, audio, GIFs, and more to catch and hold the attention of today’s audience. People have ever-shorter attention spans and boring quizzes won’t be finished and shared – plus you won’t get a chance to capture their details in a lead generation form.

Images – basic options only

Considering how flexible their block-based quiz creator was, we were surprised to find that only support basic manual image uploads. That’s the bare minimum – most quiz makers (like Riddle or Try Interact) make it easier for creators with image libraries like Unsplash or Pexels.

They also offer some in-tool basic image editing options – like a zoom in/out and some shapes. We would have liked to see a basic ‘crop and reposition’ tool though – to spare the need to use Photoshop or the like.

Video clips with does better than most quiz makers in how they handle video clips – they support some of the most popular video hosting services out there, including Vimeo, Wistia, and YouTube.

That’s pretty awesome.

However, they don’t support a simple MP4 video upload option – you will need to use a hosting service. Plus doesn’t offer any sort of custom start/end points – so you can only embed the whole clip.

It’s surprising actually – that means if you want to show a short 10-15 second clip of a 5 minute video, you’ll have to edit, save, then upload that particular clip.

From our reviews, only Riddle (our Editor’s Choice Award winner) offers this sort of flexibility – great for use cases like “What happens next?” You could show from :07 to :17 of video clip A, ask a question – then show :18 to :27 as the answer.

Data connections

Collecting leads with online quizzes is just the start.

It’s also equally important that you can send leads to your marketing software (like MailChimp, HubSpot, and Salesforce), so you can automatically send personalized follow-up messages around each user’s quiz responses.

Survey Monkey and Typeform are awesome at this – but does pretty well too, offering 12 native integrations including ActiveCampaign and Zoho.

We’re also big fans of allowing you to collect money from your quizzes with PayPal and Stripe – ideal if you’re a teacher or consultant. You could also charge for contest entries, downloading quiz reports and the like.

They also recently added a nifty feature around recovering partial lead submissions. This is useful for boosting conversions by saving data from folks who take the quiz but close the browser tab before clicking ‘submit’.

If they come back to take the quiz, their data will be auto-filled, removing the friction of having to type it all over again.

(Note: this falls under our other concerns about’s GDPR-compliance and data privacy. We’re concerned how saves potentially personal data from these users – if they haven’t specifically opted-in by clicking ‘submit’.) – social sharing

When you create a quiz, you’re making inherently social content. Online quizzes and personality tests are some of the most viral content around.

Most quiz maker software includes integrated social sharing across social networks – let’s see how stacks up. supports:

  • Facebook
  • Twitter
  • LinkedIn

That’s about average – although we’ve seen other quiz maker tools support WhatsApp, Facebook Messenger, and even the Russian social network VKontakte.

Social sharing messages is pretty basic on – you can add a social block to your results, but you can’t modify or change the template messages.

Your quiz takers can only share their results – using a “I got: <quiz result>” template.

That’s pretty limiting – you can’t change the text to match your tone of voice, add hashtags, or modify by different social networks.

If this is a pain point for you, Riddle does a great job of this – you can customize the messages for each platform, use variables, and more.


To paraphrase Dickens, using’s publish step is ‘the best of times and the worst of times’.

A big pain point? They don’t use a WordPress-style ‘draft’ system – so once you publish a quiz, any future edits you make are instantly live.

There is no publish process or review capability, making it very dangerous to edit projects after they have gone live.

The best quizzes will constantly evolve as you see what questions resonate with your audience. This means you’ll be at high risk of publishing by mistake as you make edits.

We would much prefer edits go to an unpublished draft – then you could push the new version live when you were ready.

On the positive side, has a robust set of publishing options – each embed code is responsive and works on most platforms including Wix and Weebly, plus they have a QR code which is good for offline events like conferences. – statistics and analytics

Creating the quiz is just half the process – any good quiz maker will include a statistics module to provide deep insights into what’s working, and what’s not. has a fairly standard statistics module – with two views:

  • Account-wide
  • Per quiz statistics

Their account view is a high level snapshot of how many people saw, started, completed, and shared your quizzes. provides a more granular analytics module for each quiz you make, showing a breakdown by:

  • Individual questions
  • Quiz results
  • Audience
  • Overall results
  • Device type
  • Country

We were impressed – but also worried – about their per-quiz taker view. You can click on individual quiz takers who fill in the lead form – and see their form submissions as well as individual quiz responses.

Useful? Definitely.

But it also seems very risky from a GDPR and data privacy perspective – since this requires to hold personal data for every quiz taker.

To keep their data protection lawyers happy, any marketers need a quiz maker who don’t store any data at all (Riddle is our current pick for data privacy).

Our advice? Use’s quiz builder with caution – or run by your legal folks to make sure they’re comfortable with using

No date range options’s analytics are ‘all or nothing’ – you can’t customize or compare different date ranges. This is important because optimizing quizzes requires you to see and measure the impact of a change (for example, seeing if a change in questions 4 and 5 improved quiz completion rates-.


First the positive, we really like how is one of the few quiz creator tools who offer a pretty nice free plan.

Sure, it’s capped at 100 submissions per month, and missing some key features – but it’s still useful for basic use cases by people who don’t want to pay.’s pricing is on the higher end for quiz maker tools – and we really don’t like how they place limits on submissions per month even on their high-end business account. As a business owner, if we were paying $200 a month, we’d expect unlimited usage.

Additional team seats

We do like they let you add team seats at both their Professional and Business plans. Most quiz makers limit this to their high-end option.

You get 3 team members included with their Business option – but for either plan, each additional seat costs $10 per seat per month ($120 a month).

They do a very good job with different roles – owner, editor, and viewer – each of which has different access rights. This is ideal for clients and larger teams – when you might want to limit what certain quiz creators can do.

Source: also has a nasty policy of locking accounts that run over these caps.

This could be a problem – many times you can’t predict which quiz or other content will go viral. If you create a good campaign, and get more than your monthly plan’s limit, you could be forced to pay to upgrade to keep it going.

And one last grumble – we review quiz maker and other software tools for a living. We really hate when a company forces you to sign up with your credit card, just to see if you like the features they’re offering.

That seems so short-sighted – you should make it as easy as possible for people to test your software, so they become long-term happy customers.

(Want credit card-free trials? Try Outgrow and Riddle. Or you could give Buzzfeed a shot – if you can get by with a completely free, but very limited, quiz creator.) is the same way – you need to give your payment information in order to test out any paid plan. If you don’t cancel within 14 days, you’re automatically charged. customer support is another quiz builder that limits support by the type of plan you offer.

It’s understandable that free plans might have slower customer support – but even the starter plan is limited. We also noticed that doesn’t actually spell out what the difference was between Limited <> Basic <> Priority.

But here’s what we saw when we checked support. Ouch – that’s pretty slow, especially if you have an urgent issue or client deadline.

Summary is a flexible, highly capable quiz maker – with a good range of formats and extensive customization options, especially with their higher plans.

  • We recommend them for agencies or marketing teams who need polished, capable quiz lead generation.
  • Content-wise, we like the modular block system they developed – and their quiz templates look good on all devices.
  • They have a good range of native integrations – to pass quiz leads and data to your marketing software.
  • However, has limited multimedia options – manually uploaded images and hosted video only, so it’s best for folks with good assets of their own. If you’re looking to easily search and add your own images or videos, or use a wider range of GIFs, audio clips, and the like – then we recommend you keep looking.

One last note – although is European, they are not a GDPR-compliant quiz builder.

We pointed out some serious concerns over data privacy. Global data privacy regulations are on the rise – Canada and California have joined the EU with strict laws, with Japan, New Zealand, and many other countries working on their own versions.

Long story short, be cautious about selecting – your business could face increased legal risks and fines if you use a non-compliant quiz maker.

If data privacy is a big concern for, consider our Editor’s Choice winner Riddle – they’re the only 100% GDPR-compliant quiz maker we’ve reviewed so far.

Quiz Maker Review’s rating for

  • Range of quiz formats: ★★★★☆
  • Customization options: ★★★☆☆
  • Lead generation: ★★★☆☆
  • Data privacy: ★★☆☆☆
  • Pricing: ★★★☆☆
  • Overall: ★★★☆☆